CLOUDWORX Racing benefits from continuous digital visibility generated through race-day content shared by riders, parents, coaches, and community members. While our current follower and page-like counts are modest, this reflects a deliberate shift rather than limited reach. Until mid-season this year, social media had not been actively leveraged as a strategic channel. Once consistent posting began during the Ontario Provincial Series, engagement increased sharply. As shown later in this deck, particularly on Page 19, race-driven content produced measurable spikes in reach and interaction, reinforcing sponsor visibility far beyond in-person attendance.